Scoring The Tech Innovations

by Marc Ambinder

18 Sep 2008 11:40 am

Seems that the Republicans can lay claim to first mastering a total of two: using Google ads to drive traffic to John McCain's website. 

And the customized search tool bar that John Weaver and co. created. And Republican activists seem to jump onto Twitter more quickly (see #dontgo) than Dem activists did, but maybe that's just Patrick Ruffini.

The Democrats seem to have leaped ahead of Republicans in using social networking technology to organize; the GOP has a somewhat perfunctory presence there.

The Obama campaign revolutionized the use of text messaging.

Institutionally, the Democratic and Republican Parties seem to be at parity, with both entities efficiently marrying their voter lists with consumer and psychographic information. The GOP is better about sharing their Voter Vault data -- or, at least they were in previous cycles -- so we'll have to see how Democrats do in 2008 before we can compare the two.