Daily Digest: Politics? One Column, Two Sentences, a Headline!

By Nancy Scola, 07/25/2008 - 1:22pm

Here's something to consider, though. McCain is relying upon the GOP to provide much of the cash to make him competitive with Obama. Maybe he's likewise leaving it to the RNC to blaze some trails online for him? Republican HQ has just launched a new web browser toolbar that collects a few cents each time a user does a Yahoo search. The New York Times' Sarah Wheaton reports that the tool bar was developed by FreeCause, which has also launched a similar app for Susan G. Komen for the Cure and AnySoldier.com. A neat feature is that the bar lets you keep track off how much you've kicked into RNC coffers. The Next Right's Ethan Demme, Wired's Sarah Lai Stirland, and e.politics Colin Delany also covered the launch of the bar. It's interesting to note how the RNC, with ties to the commercial tech world, is tapping into web magic pioneered outside political circles. One advantage of leaving this stuff to the party? It creates institutional knowledge -- meaning that each candidate doesn't have to reinvent the wheel every cycle.